Mobile phone users will spend $6.2 billion downloading applications this year, up from $4.2 billion last year, according to a report from Gartner. And the trend appears to only be starting with Gartner forecasting sales in mobile application stores of about $29.5 billion by the end of 2013.
And that’s just paid applications. The vast majority of downloads — an estimated 82 percent — are free to consumers.
“Application stores will be a core focus throughout 2010 for the mobile industry and applications themselves will help determine the winner among mobile devices platforms,” said Carolina Milanesi, research director at Gartner, in a release. “Consumers will have a wide choice of stores and will seek the ones that make it easy for them to discover applications they are interested in and make it easy to pay for them when they have to.”
The battle for the mobile phone application ecosystem is a crucial one as Microsoft looks to catch up to Apple and Google.
The mobile space is an area that keeps getting interesting with no letting up. In many areas of the third and developing world, the mobile penetration has been simply astounding. The mobile penetration in Africa is close to 371 million phones with the highest concentration of 63 million in Nigeria…
In many ways, most developing countries leapfrogged land line and Pc’s for the ever ubiquitous mobile phones, available in some of the remotest rural villages.
What does this all mean?
It means that more and more people in the future will used mobile phones to access the internet; and in many developing countries, mobile phones will be the a necessity for social economic development.
For the US and the rest of the developed world, it means that the race to smartphone superiority in the US will be determined by the company no with the most superior innovative hardware, but the one with the most useful ecosystem to sustain applications, users and developers. So far, Apple has done a better job with plus 100,000 apps in its app store. Follow by the android market place with about 20 thousands, although i think that the Android, backed by Google with an impressive line of manufactures making different android devices; the open source approach by Google is also vital in this regard.